18 years ago, this generation witnessed its first BLOCKBUSTER feel in the name of KUSHI. Appati varaku movies ante, edho 2-3 hours time pass entertainment ankune manaku, 27th April, 2001 roju - oka new world ki introduce ayyam ane cheppachu.. Appativaraku Pawan Kalyan ante Chiranjeevi thammudi ga ankune manaku, oka star …oka youth icon.. oka “hero ra bhye” ane type lo kanpinchaadu.
Directed by SJ Suryah, KUSHI movie 2001 lo oka euphoria ani cheppachu. Though it is a remake film, Pawan Kalyan-Bhumika’s KUSHI is undoubtedly one of the greatest entertainers Tollywood has ever produced. The film holds the record of being the highest grossing film in the Nizam State of Andhra Pradesh and it was the biggest Telugu hit film in 2001.
Pawan Kalyan:
6 movies old Pawan, excelled in this film like never before. His dialogue delivery, fighting, singing and dancing skills enhanced the film's appeal and made it appear different from the original. Ippatiki PK’s movie edaina release aithe, people start comparing its success with Kushi’s success, antha la impact chesindi ee movie. Ee range acting malli ippativaraku chudale ane cheppachu.. Jalsa lo he came close to Kushi feels, but Kushi’s acting is something that’s irreplacable.
Craze & Stardom:
After Kushi, Pawan Kalyan didn’t taste success for a very long time, but the craze never died. Pawan Kalyan’s prathi movie ki ippatiki adhe range craze, adhe range following. Why? Kushi is the answer.. Why Kushi ? That’s the magic! Ee movie create chesina STARDOM eppatiki saashwatham. Ee movie appudu youth ki one and only icon - Pawan Kalyan.
Action Sequences:
It was Pawan himself who conceived and choreographed action sequences, which are on a whole new level. Enough said!
EASY MOVIES:
Ipuudu unattu ga, apatlo Bookmyshow ledhu.. Appudu unna only off-theatre option for ticketing was EASY MOVIES. Landline dwaara phone chesi, movie tickets book cheskovadam. Ee movie release ainapudu nonstop ‘engage’ lo undadam, 50 days varaku asalu book cheskolekapovadam.. aa feel experience chesina vaalake ardam avthadhi..
STYLE:
Ee movie theeskochina style impact gurinchi entha matladkunna thakkuve.. Pawan and Bhumika’s dressing oka etthu aithe, Pawan carry chesina swag and props inko etthu. “KUSHI BAG” - apati school and college going batch meeda chesina impact vere level. GAP hoodes, turtle neck full hands T-shirts oka trend aithe, asalu Tshirt meeda shirt vesi..daani meeda malli inko shirt veyadam - idhi next level style quotient.. Appati youth ki style ga smoke cheyalanna aalochana, ee movie kontha varaku thecchindhi ane cheppachu..
DESTINY:
The movie’s core subject talks about destiny. The lead characters - as two babies, unknown to eachother, - clasp each other’s hands, who end up getting married to each other in the end. Everything that happens in between, even some random person crossing a road (SJ SURYA), plays a role in shaping their ‘destiny’. Canada ki higher studies ki vellali ankunna oka abbai… almost pelli kudiri, last minute lo cancel ayina oka ammai .. iddaru Hyderabad lo oka college lo kalavadam - friends avvadam - love start avvadam - just beautiful.
SONGS:
Ee movie songs appatiki, ippatiki , eppatiki evergreen chartbusters eh. School benches meeda ‘Yeh Mera Jaha’ song beat ni tap cheyadam, Ekkadiki vellina autos lo Ammaye Sannaga song play avvadam, Ee rojullo kuda Cheliya Cheliya and Premante Suluvu Kaadhu Ra song ni playlist lo petkoni vinadam - ee movie album create chesina impact. Appati varaku old item songs ne remake chesina instances chusam. But, ee movie tho, oka old song aina “Aaduvari Maatalaku” song ni classical melody touch tho recreate chesina vidhanam - incredible. As many as 55 lakh cassettes were sold out during that time which was a huge record. Credits to Manisharma sir, who also gave incredible BACK GROUND MUSIC as well. Ee movie starting lo two babies chethulu patkunetapudu oche music - feature phones and internet ochaka - became the most download ringtone!
STORY:
Interestingly, the movie doesn’t have a ‘real story’. It’s all in the Screenplay. Oka love story ni ila kuda theeyaccha anela ochindi ee movie - which took the industry by storm back then. Two people, meet in college, become friends, start liking each other, have silly fights, love grows, but at one point of time - they have a big fight, which leads to an ego clash between them. They both are so egoistic that they don’t make up but continue to love each other in their hearts. The director Surya has woven the story of two lovers with giant size egos who are reluctant to kiss and make up. The lovers never try to make up, which is really what makes the film work. An ordinary story line has been woven extraordinary by the director.
EUPHORIA:
The movie ran for 50 days in 101 centres, 100 days in 79 centres and 175 days in 5 centres and Kushi has been declared as a blockbuster. The movie created record in Sandhya theatre, Hyderabad (RTC Crossroads) and it ran for 160 days collecting Rs 1.3 crores. Kushi released in over 200 theatres and it has been declared as a blockbuster. The dubbing artist, who gave voice for Bhumika, was the most in-demand dubbing artist for the next decade. The movie released again after 2 years and created records again. Gemini TV acquired the satellite rights of the movie for Rs 1.5 crores and MAA TV renewed it for Rs 1.6 crores and bought it for 10 years. The ‘Nadumu scene’ has been used as a parody in many films. The movie has been telecasted on TV more than 300 times and is always a SUPER HIT!