If you haven't been living under a rock, you've probably noticed the recent rise in online debates among Generation Y Indians about any nationalistic issue under the sun! Whether it be the hype with cricket fever or the disdain on everyday sexism, displaying patriotism for India is now at an all time high. This startup from Hyderabad, has created a unique way for young adults to exhibit their love for India while making a difference.
The Indian Brand is a socially conscious brand that promotes the pride of being Indian while giving back. Their philosophy is simple but powerful- ‘One for you, One for me.’ A Tit for Tat kind of motto. Every time a customer purchases a product, a similar product is donated to someone in need- It’s that easy!
The idea came about when two young entrepreneurs from Hyderabad, G V Keshav Reddy and Ishaan Dodhiwala, wanted to find a way for us as Indians to showcase our nationalism, everyday. What better way to do this than to wear our pride while giving back to society?
Their Giving Drive has donated over 3000 shirts to children at the Devnar School for the Blind in Begumpet- check out these adorable pictures! To make a difference during these summer months too, with every mug that a customer buys, a bottle of clean drinking water is donated to a thirsty child- how cool is that! We at Chai Bisket are all about this amazing initiative!
Give their Facebook page a quick look and we're sure you'll find something you love!
