Entrepreneurs – simple ga cinema bhaasha lo cheppaali ante, veellu trend follow avvaru, trend set chesthaaru. Oka trend set cheyyadaaniki enno mind set lu maarchaalsi untundi. So, aa kramam lo enno ibbandulu eduravvadam sahajam. Kaani saadhaaranamgaane gender inequality ekkuva unna mana desam* lo, aadavaallaki magavaari kanna ekkuva samasyalu edurukovaalsi untundi.
1. Oka start up pettadaaniki chaala athyavasaramainadi family support. Oka ammayi startup idea gurinchi intlo cheppinappudu, parents ventane bhayapadipothuu untaaru. Adedo intlo unna bangaaram antha teesukelli ammakaaniki pettebothunnaaru anattu oka look isthaaru. Of course, funding chaala mukhyam. Kaani innellu ga penchi pedda chesina parents ki kooda pillalu meeda nammakam lekapothe, bayata ki velli investors ni convince cheyyagalaru ane confidence ela vasthundandi. Odi dudukullo cheyoothani ivvagaligedi family and friends ye kadandi.
2. Evarikanna sare poddunne legisinappudu fresh ga “eevela edoti adaragodadaam” ane rangelo idealu vasthu untaayi. Prapancham etu velthundo telusukuni, daaniki anugunamga ideas ni adapt cheskodaaniki poddunne entrepreneurs paper chaduvudaam ante..success stories ni lopala ekkado daachesi, ”Moodu nelallo ethesina company”,”Ammayilu pai peruguthunna athyachaaralu” ani front page lo negative articles raasthaaru. Manakanna munde paper chadivese parents, manam paper daggara kurchunesariki ee headlines ni Shanti Swaroop gaari laa chadivi vinipisthunnappudu maamoolu chiraaku raadu. It ruins your mood for the entire day.
3. General ga, entrepreneurs chaala active ga untaaru. Kaabatti, family lo already manchi active person ga gurthimpu untundi. Alaantidi startup start chesaaru ani telisina ventane relatives kalavadaaniki bhayapadthaaru. Leda kalisinappudu, “maa ammayi aithe subhramga maa maata vini baaga settle ayyindi”..ani parents ni ibbandi pedthu untaaru. Inkaa ekkuva aithe, ekkada negative influence padipothundo anattu cousins ni mana tho maatlaadakunda chesesthaaru. Endukandi antha aavesam? Mee creativity ni torture cheyyadaaniki kaakunda, start up ki upayogapadela vaadi, help cheyyachu kadandi.
4. Evvaru enni rakaalu ga vaadinchina, manam purushaadhikya samaajam lo unnaam ane nijanni kaadanalemu. Alaanti ee samaajam lo oka ammayi ekkada thirigina chulakana ga choose janaalu untaaru. Inka the most stereotyped depressing dialogs: “Magaallam, maake ee vyaapaaralu kashtamga anipisthunte, subhram ga intlo undi, thechina sambandham chesukoka, enduku amma meeku ee thalanoppulu?”, “Enduku ala magaraayudu la oori meeda padi thiruguthaavu?”. Ilaantivi vinnappudu manushula norlu muyyinche mute button unna remote ni kanipettadaaniki oka startup pettaali anipisthundi.
5. Startups lo magavaalla tho aadavaallu kalisi pani cheyyadam anedi chaala saadhaaranamaina vishayam ayyipoyindi. Gender diversity ane concept ni ippudu pedda pedda institutions and corporates kooda promote chesthunnaayi. However, oka startup lo magavaalla tho pani chesthunnattu chepthe, ekkadoo parents ki bhayam vesthundi. Alaage ideas vishayaaniki vasthe, at some level, a female point of view and a male point of view take some time to converge. Aa sync avvadam ane initial hiccup daatesthe, everything seems easy.
6. Time restrictions evariki maatram ishtam untaayi andi? Kontha mandiki poddunne legisi pani cheyyaali anipisthundi. Mari kontha mandi night owls ki raatri antha pani cheyyaali anipisthundi. Oka startup annaaka raw materials kosam, investors kosam, clients kosam, marketing kosam, networking kosam…ilaa chaala meetings kosam thiragaali. Paiga vaatiki time decide chese freedom mana chethullo undakapovachu. Alaanti paristhithullo, saayantram aaru kalla intlo undaali ani restrictions pedithe ela pani chesthaaru andi?
7. Time management for relationships konchem kashtam avvuthundi. Adi konchem thappinaa, worst case lo “Neeku nee startup mukhyama leka nenu mukhyama?” ane question ki daari teesthundi. Alaanti cracks raakunda, intlo vaallani oka pakkana manage cheskuntuu, unko pakkana relationship ni manage cheyyagalagadam anedi chaala delicate balance. Etuvanti insecurity lekunda, priorities ni ardham cheskune matured partner unte, peddaga problems em raavu.
8. Oka vela pelli ayyipoyina ammayi aithe, thana husband support sampaadinchadam kosam parents ni convince chesinattu detailed ga anni cheppukovaalsi vasthundi. Adi kaakunda kids’ management laanti vishayaalu vasthe, it further complicates your time management.
Oka vela pelli kaani ammayi aithe, “Eppudu pelli chesukuntaavu?”,” Vachevaadiki nee job gurinchi em cheppaali?”,” Neeku stable job lekapothe sambandhaalu ela vasthaayi?” laanti questions vinaalsi vasthundi. Oka startup nadapadaaniki boldenni decisions teeskunevaallaki, pelli eppudu cheskovaalo, evarni cheskovaalo ane decisions teesukovadam raadantaara?
9. Ammayilaki unde velaadhi restrictions ki chaala varuku ee vedhava neraale kaaranam. Ee neraalu enduku jaruguthaayo andarikii telusu, kaani vaatini arikattadaaniki concrete solutions maatram evvaruu ivvaaleru. Ee daarunaalu ekkada jarigipothaayo ani ammayila freedom ni curb chesela maatram suggestions isthaaru. Mari freedom lenappudu start up lu ela nadipisthaaru andi? Inka gattiga cheppaalante, I would borrow a dialog from Krishna Vamsi’s Rakhi: “Kaamam tho choose konni vela kalla madhya nadavaali saar..mana sthree.”
Basic ga ee samasyalu chaala varuku samaajam srushtinchinave. Kaabatti alaanti mindset maarchadam anedi chaala kashtamaina pani. Entrepreneurs andari laa manda lo kalisipoyi udyogaalu chesevaaru kaadu kaabatti, vaallu pani chese vidhaanam lo chaala optimism and kotha ideas kanipisthuu untaayi. Otami ruchi choosthu gelupu thalupulu theriche dhairyam vaallaki untundi. So, ee samaajam srushtinchina samasyala tho vaari optimism and confidence ni maatram debba theeyakunda undadaaniki mee vanthu prayatnam meeru cheyyandi. Veelaithe encourage cheddaam dude, poyedemundi? Maha aithe thirigi udyogaalu srushtinchi isthaaru.
P.S: Mana TV channels anni kooda..inkennaallu ave serials, ave atha kodalla godavalu..ani chiraaku padelaa untaaye thappa, konchem sphoorthidaayakamga inti bayata prapancham lo edurukovaalsina samasyalu choopincharu. Ave paatha concepts tho game shows theeyakapothe, startup challenges petti, konchem funding ki kooda help ayyettu sponsors ni teeskuraavachu kadaa. Women empowerment ante serials lo magavaallu pai aadavaallu, athalu pai kodallu gelavadam maatrame kaadu ani ee TV channels ki eppatiki ardhamavvuthundo.
*Note: India ranks 130 of 155 countries on United Nations Development Programme’s Gender Inequality Index, published in 2014.
