Mana chinnappudu ey pedda hero fans aina goppaga cheppukovali ante, ma hero cinema inni rojulu aadindhi ra, inni centres lo aadindhi ra ani cheppukunevaru. Ippudu mathram evaru matladukunna, inni centres lo inni days ani kakunda inni kotlu collect chesindhi ani cheppukuntunnaru. Ila audience perspective maripovadaniki chalane reasons unnayi. Digital generation start ayyaka normal audience chala mandhi ki theatre ki velle interest kuda thaggipoyindhi. “Endhuku velladam theatre ki? oka nela aagithe prime lo vasthundhi ga..” antunnaru.
Kaalam maare koddi, ey craft aina, business aina develop avthu vasthundhi. Alagey annitikanna ekkuva limelight lo unde cinema kuda chalane develop aindhi. Oka year ki release ayye cinema la count perigindhi, danitho patu market kuda chalane perigindhi. Cinema lu ekkuva avvadam tho, entha pedda cinema release aina sarey 100 rojulu, 150 rojulu aade scope gradual ga pothu vachindhi. Inka cinema vallaki kuda mind lo ela register aipoyindhi ante. Cinema aadalanna, dabbu ravalanna manaki unna time kevala oka friday to inkoka friday mathrame annattu aipoyindhi.
Mundhu lo audience ela undevaru ante, aithe cinema ni theatre lo chusevaru, lekapothey piracy download cheskunevaru (Kani original quality cinema lo unde kick obviously pirated quality lo undadhu), lekapothey TV lo vesevaraku wait chesevaru. Kani internet zamana start ayyaka streaming partners like Hotstar, Amazon prime, Yupp TV, Netflix ( it has to amp up its business in telugu though) changed the telugu cinema market and fuctioning in a different way. Almost all the movies these days are bought by these streaming partners and are aired on their platforms within a short span after their releases.
Ee streaming market eppatnuncho unna, next level ki vellindhi mathram arjun reddy cinema nunche. Okka amazon prime lone Rangasthalam (45 days), Bharat ane nenu (48 days), Mahanati (48 days) ki stream aipoyay. This means that cinema even 50 days complete cheskoka mundhe manaki original print online lo dorukuthundhi. Okasari original print avaialability lo unnappudu inka theatre ki velli cinema chuse avasaram emuntundhi. So obviously theatre lo kuda cinema lu aadavu ekkuva rojulu.
Ippudu cheppindhi antha asalu mana telugu cinema unna position ni explain cheyyadaniki. Ilanti era lo oka cinema theatre lo ekkuva rojulu run avvali ante, aa cinema lo audience ni theatre ki pull chese elements chalane undali. Atuvanti elements anni perfect ga blend ayyi mana mundhuku vachina cinema ne Rangasthalam. Sukumar nunchi oka pakka mass cinema, Career best performance from Ram charan, The only perfect village backdrop movie in recent times, Samantha as a perfect village belle. All these elements collectively made Rangasthalam a non baahubali industry hit.
Ivanni oka ethu aythe, by today Rangasthalam completed 100 days in 15 centres in telugu states. Achieveing this feat in 2018 is something which not even the team would have imagined. Another very interesting thing is that even the highest grosser of indian cinema, the magnum opus Baahubali-2 has failed to reached the 100 day feat in theatres for various reasons. Baahubali-1 completed its 100 days in three centres though. Rangasthalam has been a great movie for telugu cinema in 2018 because it not only completed its 100 days in theatres but also had been the non baahubali highest grosser at the USA market.
PS : There is not intention at all to degrade our very own Baahubali by any means here.
These are the other movies in recent times which completed 100 days in theatres:
1. Rangasthalam (15 centres)
2. Srimanthudu (9 centres)
3. Sarrainodu (6 centres)
4. Soggade chinni nayana (4 centres)
5. Baahubali 1 (3 centres)
6. Khaidi No 150 (3 centres)
7. Gautamiputra Satakarni (2 centres)
There are also some other movies which completed 100 days in a single centre.
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