Baahubali is one of the biggest marketing successes of our country. The movie made such an impact on people that, everyone owned the film and took it upon themselves to make it even bigger. Even today, we can see political figures making use of ‘Baahubali’ fever to promote themselves among the public.
This video which has the morphed faces of Uttarakhand CM Harish Rawat is one sch example. In this, Harish Rawat is shown lifting a 3D animation representing Uttarakhand on his shoulders signifying his efforts to steer the state out of the floods crisis. PM Modi & Amit Shah are also seen making an appearance in this video looking at the CM in awe. This seems to be one hell of a publicity gimmick right ahead of the assembly polls. The CM & the congress however have distanced themselves from this video.
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